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Posted: 13 Jun 2014 | 6:00 am
It's well known that national carrier Thai Airways has created a strong legacy of economic losses.
The recently installed military junta is in the process of reviewing strategic plans for state-owned transportation entities.
Bucking the downward trend the current regime has requested the airline to submit an investment plan for review.
As Asia's airline sector has seen a dramatic realignment due to the proliferation of low-cost carriers the question is can Thai Airways actually see a reversal of fortune.
Over the past ten years, a series of strategic blunders from LCC alliances which failed to launch, through to the questionable Thai Smile and NokAir spinoff's, it's hard to imagine the ship can be saved without a complete overall.
Meanwhile for anyone who has flown recently on Thai, the sight of worn out carpets, aged interiors and sagging seats can attest that something has to give.
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
Thailand-based Khiri Travel will highlight the opportunities of green travel at the upcoming PATA Travel Mart in Phnom Penh.
Both the Banyan Tree Phuket and Angsana Laguna Phuket resorts have been given EarthCheck bronze status.
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