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Posted: 13 Dec 2011 | 6:00 am
Those savvy marketing guys at brand icon AirAsia keep pushing the envelope on innovative ideas.
In a marriage between chic and functional the airline took on designer Nick Harries of HPE who has worked with AC/DC, international golf and tennis players and even delved into Formula 1.
A recent launch of new uniforms for the carrier which includes nano-technology and compression wear.
Special sporty weekend uniforms are now a second more casual offering which has to have the flight attendants smiling even more.
Great ideas continue to roll out of the low-cost airline realm these days.
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A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
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MINT 13.20 + 0.30 %
ROH 21.00 0.00 %
SHANG 31.50 0.00 %
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