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Posted: 11 Nov 2012 | 6:00 am
Here is one key metric for those marketing genius's out there.
The Philippines has one of the highest catchments of mobile phone users in the world. Using the total number of mobiles in service this nearly matches the entire population base.
Market data also shows that the average Filipino sends 15 SMS messages a day, which makes them one of the highest SMS markets in the world.
The question remains how to tap into this sprawling captive audience.
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
A recent Channel News Asia television segment Boomtown Asia checked into the island's environmental, and sustainable tourism sectors.
The innovative Evening Breeze environmental cooling system is gaining global attention in the resort markets and villas.
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