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Thailand's Tourism Authority Blog Contest

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Posted: 14 Sep 2009 | 6:32 am

In an effort to tap into a proven formula TAT (Tourism Authority of Thailand) have launched a global contest offering 5 lucky couples free trips under the condition that blog, chat and tweet about the country. The grand prize winner will get US$10,000 along with a BlackBerry and video camera.

Australia's recent 'Best Job in the World' contest attracted over 35,000 potential bloggers to stay on Hamilton Island for six month and blog about the destination while having all of their expenses paid in a leading resort island together with airfare and US$105,000.

Clearly the TAT is trying to link into a good thing as the Best Job contest a huge publicity coup garnering millions of dollars in free PR for Australia. For the Thai contest couples will be sent to leading attractions including Bangkok, Phuket, Pattaya, Chiang Mai and Koh Samui. Applications must be in by October 15th and can be sourced at http://www.utlimatethailandexplorer.com

DO YOU LIKE THIS?

just heard at the ATHOC conference in Gold Coast Auss yesterday Bill, how the whole Best Job in the World promo was a fantastic success - generating what they estimate to be 300 m Aus $ of advertising revenue.. but they did spend not less than 15 m Auss $ ( quite over budget) but it worked better than they expected.

Hey the web site's not live yet? LOL

Bryan Lunt, 16 Sep 2009 | 8:46 pm

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