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Posted: 06 Dec 2010 | 6:00 am
National carrier Thai Airways is intent on creating multiple brand architecture back of news the enterprise will be launching a fourth carrier Thai Lite in the next 12-24 months.
Aiming at the growing tertiary markets of China, Vietnam Cambodia and India its set to compete with under regional carriers Silk Air (Singapore Airlines) and Dragon Air (Cathy Pacific).
The airlines stable now has the legacy brand, budget Nok Air, and the new start venture Thai Tiger Airways which is planned to come on stream next year.
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