MARKETSPEAK UPDATE Flashpacker

Posted: 25 Oct 2009 | 11:02 am

In the continuing search for the latest in today's buzz word bingo of emerging terms 'flashpacker' is now hitting the news lines more and more.

As per Wikipedia " Flashpacking is a neologism used to refer to an affluent backpacker. Whereas backpacking is traditionally associated with budget travel and destinations that are relatively cheap, flashpacking has an association of more disposable income while traveling and has been defined simply as backpacking with a bigger budget.

A simple definition of the term Flashpacker can be thought of as backpacking with flash, or style. One school of thought defines the flashpacker as a rapidly growing segment of travelers who adhere to a modest accommodation and meal budget, while spending freely, even excessively, for activities at their chosen destination. Another school of thought defines flashpacking as an incongruous mix of 'slumming it' and luxury; of adventurous travel with those on a budget by day and sedate dining and comfortable accommodation by night. Flashpackers have been further defined as tech-savvy adventurers who often prefer to travel with a cell phone, digital camera, iPod and a laptop, although none of these is required in order to be a flashpacker. As with other forms of travel, the term flashpacker is mainly one of self-identification. The origin of the term itself is obscure.

The term also reflects a growing demographic of travelers who are forsaking traditional organized travel, venturing to destinations once the reserve of more adventurous backpackers, and the increasing number of individuals who leave well paid jobs or take 'career breaks', using the time to travel independently, but with greater comfort and many of the gadgets they are accustomed to at home."

While Phuket and nearly all of Asia's great destinations developed from the backpacking trail, it will be interesting to see where the next decade of today's flashpackers may lead us.

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