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Posted: 07 Nov 2010 | 1:21 pm
Leading tourism destination the Maldives have engaged hospitality focused branding firm Keen for a new global repositioning exercise.
Located in Bangkok and led by David Keen the mandate will see a roll out of a new tagline, logo and international campaign for 2011.
While an extensive search for a firm the handle the exercise was underwent, the Thai companies extensive hospitality and tourism portfolio won them the job.
As Amazing Thailand continues to be recycled by the TAT , lets check out next year's Maldives initiative. Clearly the tourism dependant nation is not satisfied that a status quo global approach will place them at the top of travelers bucket lists.
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
A recent Channel News Asia television segment Boomtown Asia checked into the island's environmental, and sustainable tourism sectors.
The innovative Evening Breeze environmental cooling system is gaining global attention in the resort markets and villas.
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