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Posted: 07 Nov 2010 | 1:21 pm
Leading tourism destination the Maldives have engaged hospitality focused branding firm Keen for a new global repositioning exercise.
Located in Bangkok and led by David Keen the mandate will see a roll out of a new tagline, logo and international campaign for 2011.
While an extensive search for a firm the handle the exercise was underwent, the Thai companies extensive hospitality and tourism portfolio won them the job.
As Amazing Thailand continues to be recycled by the TAT , lets check out next year's Maldives initiative. Clearly the tourism dependant nation is not satisfied that a status quo global approach will place them at the top of travelers bucket lists.
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
While we hope for the best that Phuket's new airport expansion will have some green focus, it's encouraging to view Singapore's Changi as setting a global standard.
Flying always gives me a chance to look outside the box and today a news article in SikAir's in-flight magazine caught my imagination.
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