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Posted: 01 Dec 2011 | 2:42 pm
"What exactly is Phuket?"
This was the question posed by brand expert David Keen of Quo Global at last night's AMCHAM Presentation at the Anantara Resort in Mai Khao.
As Keen pointed out Phuket remains -
"Aspirational to multiple segments"
"No cohesive marketing strategy"
"Suffering from Brand Thailand mismanagement and multiple crises"
"Individual marketing destination campaigns such as by Laguna, Royal Phuket Marina create complex messaging"
"Massive growth in certain areas of the island"
And pointedly saying "No single body is taking responsibility for harnessing Brand Phuket."
To view his entire presentation on Brand Phuket - past, present and future CLICK
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
While we hope for the best that Phuket's new airport expansion will have some green focus, it's encouraging to view Singapore's Changi as setting a global standard.
Flying always gives me a chance to look outside the box and today a news article in SikAir's in-flight magazine caught my imagination.
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