BRAND PHUKET At The Crossroads

Posted: 01 Dec 2011 | 2:42 pm

"What exactly is Phuket?"

This was the question posed by brand expert David Keen of Quo Global at last night's AMCHAM Presentation at the Anantara Resort in Mai Khao.

As Keen pointed out Phuket remains -

"Fragmented"

"Aspirational to multiple segments"

"Many verticals"

"No cohesive marketing strategy"

"Suffering from Brand Thailand mismanagement and multiple crises"

"Individual marketing destination campaigns such as by Laguna, Royal Phuket Marina create complex messaging"

"Massive growth in certain areas of the island"

"East-West divide"

And pointedly saying "No single body is taking responsibility for harnessing Brand Phuket."

To view his entire presentation on Brand Phuket - past, present and future CLICK

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