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Big China Embraces Skiing

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Posted: 15 Feb 2014 | 6:00 am

As snow skiing is facing challenging conditions in many of the world's developed market, China's surge toward economic prosperity is seeing large-scale interest in the sport.

Major Chinese and overseas investors which includes Foshun International, Wanda Group and Genting are active in mega projects.

Perhaps more material than profits from ski operations is that of the affiliated area of residential, commercial and hospitality components.

In Asia's quest to become the new West, demand generators continue to play a big part in luring in the emerging customer.

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