Beach Resorts Lead Destination Cluster Marketing

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Posted: 01 Oct 2010 | 6:00 am

The growing tourism catchment area of Hua Hin, Pranburi and Cha-am are joining together in a cluster marketing and cooperation effort.

Back of an initiative of DASTA (Designated Areas for Sustainable Tourism) Prachuap Khiri Khan and Phetchaburi provinces are coordinating a wider campaign is aimed at becoming competitive with other resort destinations such as Phuket, Koh Samui and Pattaya.

While the area languished for decades as a domestic fueled weekend resort destination improvements in infrastructure, the entrance of a number of international hotel brands and a booming residential market has seen the region make vast strides in becoming a significant player in Thailand's tourism economy.

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