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Posted: 28 Nov 2011 | 6:00 am
BRAND PHUKET - Inside Out Thailand's Resort Destination Icon
This event is a 'must attend' for those in the hospitality, travel, property and hotel sectors. As Phuket makes the transition into a mass tourism and hotel market, what is the future of the island's brand?
What impact has changed the destination over the past few years from a global financial crisis, domestic political turmoil and entry of the new economic order?
Leading brand guru David Keen who heads up Quo Global will speak on the brand evolution of the island and what is needed to sustain growth. . While respected expert in marketing communications David Johnson of Delivering Asia will look at the challenges and solutions of keeping on top of media and image in the current volatile marketplace.
Registration starts at 4:30 pm with the session running from 5:00-6:00 pm. Networking drinks will follow.
Attendance is open to the public for 100 Baht and includes drinks.
To register for the event, please visit the website www.amchamthailand.com or contact Sheree Tanpensuk by email - firstname.lastname@example.org or telephone 02-254-1041 ext 212.
About our speakers -
Keen is a leading brand strategist in Asia for the hospitality and tourism industries.
Two plus decades in the industry. Published and interviewed in dozens of publications. Featured speaker at conferences, tradeshows and professional events.
Born in London and educated in New York at Cornell University's School of Hotel Administration. After embarking on his career in London and the United States, Keen ventured to Hong Kong as a travel writer and editor, travelling widely in the region as well as globally, and developing a network of close contacts with the world's most talented photographers, writers and travel professionals.
Leveraging this network and continuing to grow it, both within the agency's team as well as in partnerships, QUO Keen channels this collected expertise into visionary work for a portfolio of distinguished clients.
QUO is the world's first and only specialist agency for the travel, tourism and hospitality industries.A merger of experts, we bring together the brightest minds in the industry and decades of collective experience between our global offices. With centres of excellence from London to Bangkok, Ho Chi Minh City to Delhi, we take our partners on a streamlined strategic journey from genesis through to success. Branding and representing nations. Hospitality feasibility studies. Global marketing campaigns.
Diverse in talents and spread across the globe, what brings us together is a singular vision - revolutionising the world of travel with calculated passion, industry expertise, strategic creativity and constant innovation.
David has spent the past 21 years in Asia working in travel communications while living in Thailand, Hong Kong, Singapore and the Philippines, experiencing exposure in all media from TV and daily newspapers, to monthly magazines, intelligence reports, journals, live online sites and books. He has held senior management positions while working for organisations such as Miller Freeman Asia (now CMP Asia), Haymarket Media Asia, The Economist, South China Morning Post, Bangkok Post, Alive Networks and Asia Books. David also launched Business Travel News Asia Pacific and the associated Corporate Travel World Asia Pacific event, which remains a leader in Asia today and has been a keynote speaker at global forums, commenting on the role communications play in promoting and supporting tourism and hospitality development in Asia. David joined Delivering Asia Communications in 2006 where his exceptional expertise and knowledge of the travel and hospitality media industry both in Asia and the world has brought a new dimension to this exciting and growing company.
Delivering Asia Communications is an agency based in Bangkok specialising in offering clients various methods of media penetration into local, regional and global markets. Our two silos of business operations are broken into corporate communications and advertisement representation, specialising in the travel, hospitality, property and upscale lifestyle sectors. Our experienced and widely travelled staff tailor-make solutions to compliment and enhance business strategies, brands, products and services to ensure they are widely recognised and respected while ensuring all tactical objectives and results are met in defined target marketplaces. Delivering Asia Communications also has an office in London out of which all European-based communications are managed.
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