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Posted: 06 Mar 2013 | 6:00 am
The ill-fated journey of the airline launch of Thai Smile looks to take a left-turn with plans being revealed to shelve the low-cost model.
The airline is now into Plan B mode and looking to regional under-carriers such as Silk Air as a role model.
Thai Airways is understood to be looking at creating a separate operating entity for the airline.
One of the biggest issues faced by the carrier was it was neither a LCC (low-cost carrier) not did if offer premium seating in business class. The later was a half-baked solution at having similar seating to economy and simply no passenger next to premium customers.
Whatever the outcome, it's back to the drawing board for Thai Smile.
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
A recent Channel News Asia television segment Boomtown Asia checked into the island's environmental, and sustainable tourism sectors.
The innovative Evening Breeze environmental cooling system is gaining global attention in the resort markets and villas.
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