Krabi Development Takes On Bangkok

Insider Story Locations

Find our most recent stories tagged by their locations. Click here for more story locations.

Posted: 23 Jun 2011 | 6:00 am

New Krabi development The Pelican has taken Bangkok by storm with a high profile media, adveristing and sales campaign.

From full page advertisements in the Bangkok Post, to interviews in the national press and a six day showcase at the upscale Siam Paragon Mall, Brand Krabi is everywhere in the market.

Highlighting entry pricing from THB5 million and free trips to the site, it's a clearly taking aim at the domestic property sector.

With 96 condos, 50 villas and a resort of 140 rooms comprising a 40 rai mixued use site. According to an interview the development which launched in March has 30% sales or 29 units (over 7 units a month), and Thai's accounting for 60% of transactions.

Phuket could do well with some similar upscale promotion for it's real estate inventory.

DO YOU LIKE THIS?

Insider up to the Minute

Cool Hunting - On the Web

Starwood Capital's eco chain brand
http://www.1hotels.com

Singapore flashpacking budget sleep
http://www.winkhostel.com

Top Manila travel and food blog
http://www.ourawesomeplanet.com

PHUKET WEATHER

The Green Report

A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:

Wellness Retreat Wins Award

Thai based group Zinc InVision have been recognized with a Senses Wellness Award for Best Medical Wellness Resort for The Farm at San Benito in the Philippines.

WEDNESDAY Business Crisis Management Seminar

After Phuket's recent tsunami and earthquake scares, environmental organization SEEK have arranged Business Continuity Management for Crisis Situations seminar.