Global Giant IHG Taps Into Wellness
InterContinential Hotels Group are taking a bold institutional approach into the wellness sector with the launch of a new brand EVEN Hotels.
According to media reports the chain is investing over UDS150 million into the new start up.
Presently EVEN is viewing the US domestic sector at its immediate marketplace.
IHG has been vocal about a strong trend of travelers who are increasingly health conscious.
Included in the brand touch points are fitness, relaxation and revitalization.