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Starwood's W Brand Gaining Asian Traction

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Posted: 09 Apr 2010 | 6:00 am

Talk to any hotelier when referencing boutique, hip lifestyle hotels and chances are that the single letter W is bound to come up. While having a relatively small footprint in Asia all that looks to change with a trio of openings coming up.

First up is the W Retreat in Samui set to launch shortly, followed by another Retreat in Bali's Seminyak area; while next year will see the W Bangkok debut in Sathorn. As for Phuket there are have been no announcements of the brand entering the island, though it looks to be just a matter of time.

DO YOU LIKE THIS?

does anyone know what the "W" stands for ?
Bill Barnett responds:
Am not sure but they have a trademark slogan Whatever/Whenever...(as long as it's legal)

Jason Green, 09 Apr 2010 | 2:36 pm

does anyone know what the "W" stands for ?
Bill Barnett responds:
Am not sure but they have a trademark slogan Whatever/Whenever...(as long as it's legal)

Jason Green, 09 Apr 2010 | 2:36 pm

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http://www.ourawesomeplanet.com

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