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Posted: 06 Feb 2011 | 6:00 am
Here it is version 4.0 of the new Starbucks has gone one color simple and kicked all the words of its iconic coffee cup logo.
Citing the transition the new mono icon will be more aligned with movement into emerging media and technology. Welcome to the golden age of Tweets and Facebooking.
Question is how long before the stair slow reacting hotel industry will take to catch the new wave of consumer friendly brand building.
Marshall McLuhan's time capsule phrase "the media is the message" which rolled out in 1964 could not be more relevant then today.
Starwood Capital's eco chain brand
http://www.1hotels.com
Singapore flashpacking budget sleep
http://www.winkhostel.com
Top Manila travel and food blog
http://www.ourawesomeplanet.com
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
Thai based group Zinc InVision have been recognized with a Senses Wellness Award for Best Medical Wellness Resort for The Farm at San Benito in the Philippines.
WEDNESDAY Business Crisis Management Seminar
After Phuket's recent tsunami and earthquake scares, environmental organization SEEK have arranged Business Continuity Management for Crisis Situations seminar.
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