Starbuck's Drop Logo Words, Hotels To Follow?

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Posted: 06 Feb 2011 | 6:00 am

Here it is version 4.0 of the new Starbucks has gone one color simple and kicked all the words of its iconic coffee cup logo.

Citing the transition the new mono icon will be more aligned with movement into emerging media and technology. Welcome to the golden age of Tweets and Facebooking.

Question is how long before the stair slow reacting hotel industry will take to catch the new wave of consumer friendly brand building.

Marshall McLuhan's time capsule phrase "the media is the message" which rolled out in 1964 could not be more relevant then today.

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