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Posted: 18 Mar 2014 | 6:00 am
Global hotel group Carlson Rezidor are creating a new brand Radisson Red for Millennials.
For those who don't know it, Millennials are best termed Generation Y, or those born between the late 1980's and early 2000's.
The emphasis of Red will allow some degree of guest customization, modern design and a well defined meeting/bar areas.
A wide variety of a-la carte or add on items and/or services will be available.
While the marketing guys all love these sub brand ideas, it remains challenging for consumers to understand the nuances between the core Radisson brand and say that of the newer Blu offering. Next comes Red.
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
One emerging hotel booking site GreenHotelWorld.com has now engaged more 5,200 green certified properties globally.
The recent relaunch and expansion plans at the famed Indonesian's sustainable resort Nihiwatu shows that luxury can fit into this niche segment.
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