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Posted: 27 Apr 2010 | 6:00 am
One of the largest global hotel operators in the world has made a strategic rebranding launch of its core Radisson brand into two entities - Radisson Blu and Radisson Green. Upscale hotels and key destinations will take on the former and tertiary locations the later.
Falling under Carlson Hotels Worldwide other brands under the umbrella include Regent, Park Plaza and Country Inns. The creation of premium vehicles under a core brand remain somewhat of a hit and miss proposition for hotel chains and often time delivery costs and consumer confusion create considerable marketing challenges.
In Phuket the Radisson Plaza Resort Panwa Beach continues to utilize the existing name, though the use of the 'Plaza' moniker as a upscale product may be grandfathered out in time with the new two color scheme.
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
While we hope for the best that Phuket's new airport expansion will have some green focus, it's encouraging to view Singapore's Changi as setting a global standard.
Flying always gives me a chance to look outside the box and today a news article in SikAir's in-flight magazine caught my imagination.
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