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Posted: 03 Mar 2014 | 6:00 am
The luxury boutique hospitality group Orient-Express will rebrand their hotels as Belmond this month.
According to the chain the move is meant to create more loyalty amongst their various properties by the use of a common name.
Orient-Express has been unable to gain broad guest recognition to capture synergies that would encourage greater bookings for other hotels within the group.
Belmond will be an umbrella fixture used on top of existing individual hotel names in order to create a more unified approach.
The move is a controversial one, given the legacy of the Orient-Express moniker. Time will tell is it makes sense.
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
Thailand-based Khiri Travel will highlight the opportunities of green travel at the upcoming PATA Travel Mart in Phnom Penh.
Both the Banyan Tree Phuket and Angsana Laguna Phuket resorts have been given EarthCheck bronze status.
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