The source for all Tourism, Hotel and Real Estate news in Phuket.

Orient-Express Group Rebranding

Insider Story Locations

Find our most recent stories tagged by their locations. Click here for more story locations.

Posted: 03 Mar 2014 | 6:00 am

The luxury boutique hospitality group Orient-Express will rebrand their hotels as Belmond this month.

According to the chain the move is meant to create more loyalty amongst their various properties by the use of a common name.

Orient-Express has been unable to gain broad guest recognition to capture synergies that would encourage greater bookings for other hotels within the group.

Belmond will be an umbrella fixture used on top of existing individual hotel names in order to create a more unified approach.

The move is a controversial one, given the legacy of the Orient-Express moniker. Time will tell is it makes sense.

DO YOU LIKE THIS?

Post a Comment

Your comments will appear after approval. Please stay relevant to this blog entry.

 
 
 
 
 

The Green Report

A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:

Khiri Travel Talks Up Green

Thailand-based Khiri Travel will highlight the opportunities of green travel at the upcoming PATA Travel Mart in Phnom Penh.

Two Phuket Resorts Gain EarthCheck Status

Both the Banyan Tree Phuket and Angsana Laguna Phuket resorts have been given EarthCheck bronze status.

 
 
VIDEO FEATURES

Video Update on Bali Tourism

More Videos...

 
 
 

Stay Connected

  • Facebook
  • Twitter
  • YouTube
  • RSS
  • 1Report
  • Follow Us on Pinterest
 
CURRENCY CONVERTER
 

*Disclaimer.

 

Insider Contact

Please complete all fields.