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Posted: 22 Jul 2011 | 6:00 am

Yes now we can officially add a new category into our hospitality vocabulary - Unhotel.

So, what on earth you may ask is this?

London based company OneFineStay.com have used the tagline to launch a business model for rentals of residential homes in the city.

So for owners of homes and those looking to avoid the cookie cutter experience of just plain old vanilla hotels, this may fit you bill.

Calling itself a fresh hotel alternative the offering is growing by the day with options of locations and pricing in what is one of the world's most expensive accommodation markets.

If you want to take a look CLICK

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