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Melia Comes Back To Asia

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Posted: 24 Aug 2014 | 6:00 am

Leading Spanish hotel group Melia are again focusing on Asia.

This time out a lead entry is the group's second brand Sol.

Reading a recent piece in TTG Asia, the group is repositioning their Bali property in Benoa as the Sol Beach House.

The description for the offering is a funky, down to earth style of hippy chic (their term).

Vintage and modern touch. Sounds perfect for hotel retrofits.

Is it marketing, a cosmetic face lift of something more? Certainly worth checking out.

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