Independence Day for Niche Hotels

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Posted: 29 Aug 2010 | 6:00 am

For anyone watching the Hollywood movie "Up In The Air" where George Clooney gives star power to the corporate hotel loyalty hierarchy now comes a move to level the playing field for independent hotels.

Upstart "Stash Hotel Rewards" which launched in May now has 79 hotels on line and is spreading its wings for growth.

It's no secret that loyalty points drive the lucrative business based travel market and now smaller properties have a way to compete with the cooker cutter institutional providers of sleep.

Going local can still work in today's connected world.

For details visit CLICK

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