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Posted: 29 Aug 2010 | 6:00 am
For anyone watching the Hollywood movie "Up In The Air" where George Clooney gives star power to the corporate hotel loyalty hierarchy now comes a move to level the playing field for independent hotels.
Upstart "Stash Hotel Rewards" which launched in May now has 79 hotels on line and is spreading its wings for growth.
It's no secret that loyalty points drive the lucrative business based travel market and now smaller properties have a way to compete with the cooker cutter institutional providers of sleep.
Going local can still work in today's connected world.
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A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
A recent Channel News Asia television segment Boomtown Asia checked into the island's environmental, and sustainable tourism sectors.
The innovative Evening Breeze environmental cooling system is gaining global attention in the resort markets and villas.
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