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Posted: 23 Aug 2012 | 6:00 am
The world's largest furniture retailer IKEA is moving into the hotel space, with plans made public for a design led budget group of hotels.
Set to develop in Europe with 100 properties targeted the budget sector and a focus on investment and real estate. An outside operator will be used and the IKEA name will not be featured.
Innovative new players in the segment are Yotel and citizenM which are now competing with the old school institutional players such as ACCOR and Whitbread.
From a brand perspective IKEA has clearly drawn a line in the sand on not diluting their core business offering.
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
A recent Channel News Asia television segment Boomtown Asia checked into the island's environmental, and sustainable tourism sectors.
The innovative Evening Breeze environmental cooling system is gaining global attention in the resort markets and villas.
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