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Posted: 20 Mar 2012 | 8:51 am
Global chain InterContinental have launched a new China specific brand Hualuxe.
Aimed at the domestic mainland market the upscale offering is initially targeting first, second and third tier destinatons.
A brand cornerstone is a strong emphasis on traditional Chinese values and customs.
As Phuket continues to see strong growth in the rising demographic it will be interesting to see how resort prodcuts evolve for the new market.
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
Vietnam's Vo Trong Nghia is continuing to attract worldwide attention over unique sustainable design.
Now here is a newly coined term on the environmental horizon - Parklet.
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