Ian Schrager Starts Two New Hotel Brands

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Posted: 15 Jan 2011 | 6:00 am

Legendary hotelier Ian Schrager has created two new hotel brands but this time with a twist.

Instead of days past when acting as a hotel management company this time around there is skin in the game.

Taking a role as owner/operator the umbrella for the venture is named Schrager Hotels.

Perhaps as a sign of America's chronic recession and drive for more modest spending both brands are targeting a value for money good night's sleep.

While style and design remain cornerstones, the first is aimed at an upscale clientele which borders on luxury while the other is a broader mid tier proposition in key CBD centers.

Schrager has been quoted in the press that Asia lays in the group's expansionary horizon.

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