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HOTEL MARKETING BUZZ TERM Asia's RICHI Rich

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Posted: 12 Aug 2011 | 6:00 am

All the world's a stage and Fortuna's Wheel of Fortune has spin a brand new cycle the past few years for a legless travel industry.

As Asia has hit the jackpot hotel marketing plans are now buzzing with the term 'RICHI' or the new economic lions - Russia, India, China and Indonesia.

Anxious hoteliers are throwing out old business plans and viewing sales and service initiatives to these thriving growth markets.

In other words - fish where the fish are, or in this case RICHI fish.

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LRH 42.00 - 1.50 %

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