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HOTEL MARKETING BUZZ TERM Asia's RICHI Rich

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Posted: 12 Aug 2011 | 6:00 am

All the world's a stage and Fortuna's Wheel of Fortune has spin a brand new cycle the past few years for a legless travel industry.

As Asia has hit the jackpot hotel marketing plans are now buzzing with the term 'RICHI' or the new economic lions - Russia, India, China and Indonesia.

Anxious hoteliers are throwing out old business plans and viewing sales and service initiatives to these thriving growth markets.

In other words - fish where the fish are, or in this case RICHI fish.

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THAI HOTEL SHARE PRICES
Name Current Change

CENTEL 12.00 + 0.20 %

DTC 34.00 - 0.50 %

ERW 2.58 0.00 %

GRAND 1.25 + 0.06 %

LRH 40.00 + 0.50 %

MANRIN 12.30 - 0.10 %

MINT 12.90 + 0.30 %

ROH 21.00 - 1.00 %

SHANG 31.50 + 1.00 %

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