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Posted: 06 Oct 2013 | 6:00 am
Leading branding and communications agency QUO has taken time to rethink the hotel compendium.
The Bangkok-based group has shelved the traditional age old service directory and introduced a glossy new magazine for their client Kurumba in the Maldives.
What has evolved is something which guests can take with them when they leave. The additional cost is underwritten partially by advertising in the magazine format.
In the age of all things digital, in many markets hard copy magazines are continuing to see readership growth and remain a dynamic marketing tool.
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
While we hope for the best that Phuket's new airport expansion will have some green focus, it's encouraging to view Singapore's Changi as setting a global standard.
Flying always gives me a chance to look outside the box and today a news article in SikAir's in-flight magazine caught my imagination.
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