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Hilton To Try Lifestyle Again

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Posted: 10 Jan 2014 | 6:00 am

With its recent IPO behind the, Hilton Worldwide have announced plans once again to launch a rival brand to battle Starwood's W moniker.

In a Hotels Magazine news piece the brand has said a new, young lifestyle offering would be rolled out in 2014.

As you may recall a few years back the company had to abandon the upstart Denizen brand in a legal case with Starwood which was eventually settled.

What's in store for round 2? Let's see this year.

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