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Posted: 10 Jan 2014 | 6:00 am
With its recent IPO behind the, Hilton Worldwide have announced plans once again to launch a rival brand to battle Starwood's W moniker.
In a Hotels Magazine news piece the brand has said a new, young lifestyle offering would be rolled out in 2014.
As you may recall a few years back the company had to abandon the upstart Denizen brand in a legal case with Starwood which was eventually settled.
What's in store for round 2? Let's see this year.
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
One emerging hotel booking site GreenHotelWorld.com has now engaged more 5,200 green certified properties globally.
The recent relaunch and expansion plans at the famed Indonesian's sustainable resort Nihiwatu shows that luxury can fit into this niche segment.
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