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Posted: 27 May 2014 | 10:30 am

I can't help but fall asleep at the wheel when I drive by most new Phuket hotels. Ever wonder why I drink so much caffeine?

Welcome to the world of "same sameness, where power showers and lifestyle offerings still can't offset that numbing feeling of dj vu.

For those travelers who have been there, done that, exciting offerings are always a strong demand driver.

One property that has caught my eye is the upcoming Keemala which will open in August 2015.

Here is a "off beach" offering in the hills of Kamala which will feature 38 pool retreats.

Thai designer Khun Pisit Aongskultong of Movida is creating a stirring offering of tent houses, cottage and innovative structures in a forest location.

The Keemala concept celebrates the culture of four fictional ancient Phuket tribes, the 'Pa-ta-pea' (Earth), the'Khon-Jorn' (Wanderers), the 'We-ha' (Sky), and the 'Rung-Nok' (Nest) people.

For a preview of the boutique property go to Keemala and scroll down the page.

Getting out of the box has to be a great idea but it's too bad guests will have to wait til next year.

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