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Erawan Takes On Thailand Budget Sector

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Posted: 14 Apr 2014 | 6:00 am

Listed hotel group Erawan has announced plans for a new budget hotel chain named Hop Inn Hotels.

Plans call for a strategic THB1.5 billion investment and target of 25 properties across Thailand.

The group has said conceptually the properties are under 80 rooms and are expecting to charge rates of THB500-600.

The initial roll out will see development in mainly Northern tertiary destinations and will later develop in the south of the country.

Erawan has a wide array of assets including the Grand Hyatt in Bangkok and JW Marriott along with properties flagged to Starwood's Luxury Collection, Holiday Inn, and Mercure.

They have a joint venture company with ACCOR for ibis properties.

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