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Posted: 01 Jul 2011 | 6:00 am
This in from our wired friends, that a new wave of 'brandjacking' is taking place in the world of hotel online bookings.
For those who don't know the term - it broadly refers to third party, and in most cases unauthorized use of hospitality brand names to point to external web sites or booking engines.
In many cases these schemes rely on miss-spelled names, or nearly identically named domains with traffic that is then directed to a booking portal or pay-per-click site.
The business model is huge and the rise of identical twins is displacing significant levels of business from hotel chain global booking sites into online travel sites.
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
A recent Channel News Asia television segment Boomtown Asia checked into the island's environmental, and sustainable tourism sectors.
The innovative Evening Breeze environmental cooling system is gaining global attention in the resort markets and villas.
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