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Posted: 22 Oct 2012 | 6:00 am
For Thailand's Centara Hotels and Resorts, the branding strategy remains entrenched in Plan C.
Taking a look at the chain's tier approach there is from top to bottom Centara Grand, Centara, Centara Boutique Collection and Centra.
A recent add on is the group's spa brand which is called Cens.
As for the upcoming budget rollout there is strong speculation that this will be a C name as well.
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
While John Hardy and his Ubud Green School and Green Village have been at the groundswell of sustainable building materials, the area has sprouted other pioneering initiatives.
While we hope for the best that Phuket's new airport expansion will have some green focus, it's encouraging to view Singapore's Changi as setting a global standard.
CENTEL 32.00 - 1.75 %
DTC 56.50 - 1.00 %
ERW 4.00 - 0.02 %
GRAND 1.10 0.00 %
LRH 28.00 - 0.25 %
MANRIN 24.00 - 1.50 %
MINT 24.10 0.00 %
ROH 27.00 - 2.75 %
SHANG 47.75 - 0.75 %
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