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Posted: 22 Oct 2012 | 6:00 am
For Thailand's Centara Hotels and Resorts, the branding strategy remains entrenched in Plan C.
Taking a look at the chain's tier approach there is from top to bottom Centara Grand, Centara, Centara Boutique Collection and Centra.
A recent add on is the group's spa brand which is called Cens.
As for the upcoming budget rollout there is strong speculation that this will be a C name as well.
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
A recent Channel News Asia television segment Boomtown Asia checked into the island's environmental, and sustainable tourism sectors.
The innovative Evening Breeze environmental cooling system is gaining global attention in the resort markets and villas.
CENTEL 37.00 - 0.75 %
DTC 62.00 + 4.00 %
ERW 5.15 0.00 %
GRAND 1.53 - 0.05 %
LRH 42.00 0.00 %
MANRIN 27.25 0.00 %
MINT 27.50 + 0.50 %
ROH 24.00 0.00 %
SHANG 63.00 - 1.00 %
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