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Posted: 22 Oct 2012 | 6:00 am
For Thailand's Centara Hotels and Resorts, the branding strategy remains entrenched in Plan C.
Taking a look at the chain's tier approach there is from top to bottom Centara Grand, Centara, Centara Boutique Collection and Centra.
A recent add on is the group's spa brand which is called Cens.
As for the upcoming budget rollout there is strong speculation that this will be a C name as well.
Get out of the box. komune Bali surf resort
www.komuneresorts.com
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CENTEL 37.00 - 0.75 %
DTC 62.00 + 4.00 %
ERW 5.15 0.00 %
GRAND 1.53 - 0.05 %
LRH 42.00 0.00 %
MANRIN 27.25 0.00 %
MINT 27.50 + 0.50 %
ROH 24.00 0.00 %
SHANG 63.00 - 1.00 %
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