Find our most recent stories tagged by their locations. Click here for more story locations.
Posted: 27 Jun 2011 | 6:00 am
Leading island upscale Banyan Tree Phuket is embarking on a subdivision for its marketing of the resort.
After morphing from a smaller boutique property, a continued expansion program has seen it now bulging with 173 units.
A new divide and conquer strategy will see products divided into the Double Pool Vilas, Spa Pool Villas and the more vanilla Banyan Tree resort.
Facilities and outlets will be common to all three components.
Over the years the sheer size of the property and focus on expansion versus upgrading has seen trading results drop from the luxury to the upscale tier.
With its intended diversification the question remains whether the resort can effectively compartmentalize its various products under one umbrella?
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
A recent Channel News Asia television segment Boomtown Asia checked into the island's environmental, and sustainable tourism sectors.
The innovative Evening Breeze environmental cooling system is gaining global attention in the resort markets and villas.
CENTEL 37.50 + 0.25 %
DTC 60.00 - 0.25 %
ERW 5.25 + 0.10 %
GRAND 1.64 + 0.04 %
LRH 42.50 - 0.50 %
MANRIN 27.00 - 1.00 %
MINT 27.50 - 0.50 %
ROH 22.00 + 0.20 %
SHANG 56.50 - 1.50 %
Library of published hospitality, tourism and property market intelligence.
Richard Branson/Airasia - Coffee Tea or Me
PHUKET GAZETTEThe Season of our Discontent
PROPERTY REPORT SOUTH EAST ASIAWaiting for the Big Sleep