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Astudo Management Brands Kata's D'azure Hotel

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Posted: 01 Apr 2009 | 9:39 am

Bangkok based Astudo Hotel and Resort Group will open the branded 79 key D'azure Residences in Kata under their Le Bayburi flag in 2010. The expanding hotel management company also recently announced the signing of Mandalay Gardens in Koh Samui. Astudo also operates the X2 Resorts, Away Resorts and The Case brands.

D'azure is a 7 story condominium offering studio, two bedroom and penthouse units in the well established Kata market. There continues to be a trend for condos and apartments to be hotel branded such as Outrigger Serenity Terraces, Moevenpick Residences and West Sands; while attracting yield based property investors. As the real estate market continues to feel the current economic crunch, there is an expectation to see residential developers convert projects to hotel management schemes.

There are a number of organically grown Thai management chains emerging these days including Aleenta, U Hotels and Resorts, InVision and Bed. It will be interesting to see how this David versus Goliath battle emerges against the international brands, but given the long tail of technology the playing field is evening out for smaller chains.

DO YOU LIKE THIS?

Bill,
Thks for this. Please explain what you mean in "long tail of technology"?

Bill Barnett responds:
The Long Tail is a book written by the editor of Wired Magazine Chris Anderson and is widely regarded for it's view on the development of niche products and brands via evolving technology, its about selling less to more along an Amazon.com type model. Its a great read and highly suggest it, for hotels it relates to the number of distribution and access venues for independant or smaller hotel owners who want to reach a global audience and potential clients via speciality sites. Google the book, its great...

Jack Spot, 01 Apr 2009 | 10:22 am

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