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Posted: 10 Feb 2014 | 6:00 am
Global French hotel chain ACCOR's experiment with growing the Sofitel luxury brand as a stand-alone unit has gone by the wayside.
The group is now merging Sofitel back into a upscale cluster of brands which include Pullman, Grand Mercure, Sebel and MGallery.
Singapore-based Senior Vice-President for Sofitel Markland Blaiklock will be leaving the company.
This is not the first time ACCOR has had a brand realignment with the most recent being the shelving of the All Seasons namesake and creation of a three-pronged ibis overlay with the core brand, together with ibis styles and Ibis budget offerings.
Over the past few years as ACCOR pursues an asset light approach for the group, the top level position has seen a series of new appointments and exits.
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
Up and coming Hong Kong interior design firm Eggspace have created an intimate green hotel in Boracay.
A recent post on Hotels Magazine online site talked about the relationship between hotel eco-certifications and operating efficiency.
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