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ACCOR Losses Spur Asset Disposal

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Posted: 02 Sep 2012 | 8:43 am

Global hotel chain ACCOR which registered a net loss of over half a billion Euros last week, is predicting a return to the black.

Despite a write down of losses attributed to the sale of Motel 6 chain in the United States, the group is looking to consolidate its balance sheet.

One of ACCOR's primary strategies is to move reduce assets and focus on franchising and management.

A stated goal is to shed owned hotels to just 20% of the groups portfolio over the next four years.

There remains speculation over the future of the Sofitel brand given a global push into the lower tier with ibis and Formule 1.

DO YOU LIKE THIS?

in 30+ years in Asia in the hotel industry, I cant recall one single year where an on-again, off-agan outlook of Sofitel by/for Accor has not been an annual, often discussed, topic of speculation, by pundit and purchaser alike.

Kevin Murphy, 03 Sep 2012 | 2:55 pm

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