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Hilton Launch Curio Brand

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Posted: 10 Jun 2014 | 6:00 am

Global hotel chain Hilton has rolled out a new brand named Curio.

Set as a soft brand, the initial launch will see the first five properties in North America.

Targeting the 4 and 5 star sectors, the target will be independent hotels with character.

As chains continue to search for new ways to grow and adapt to changing taste, the attraction of what label offerings is continuing to grow.

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