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Posted: 10 Jun 2014 | 6:00 am
Global hotel chain Hilton has rolled out a new brand named Curio.
Set as a soft brand, the initial launch will see the first five properties in North America.
Targeting the 4 and 5 star sectors, the target will be independent hotels with character.
As chains continue to search for new ways to grow and adapt to changing taste, the attraction of what label offerings is continuing to grow.
A column featuring environmental issues and conservation around the island. Click here for more Green Reports check out the latest story from the leading experts:
One emerging hotel booking site GreenHotelWorld.com has now engaged more 5,200 green certified properties globally.
The recent relaunch and expansion plans at the famed Indonesian's sustainable resort Nihiwatu shows that luxury can fit into this niche segment.
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